Patta x Jordan VII capsule collection was launched May 18th 2019. The collection, consisting of the Air Jordan VII “Patta,” a tracksuit, shorts, T-shirt and boonie hat, marks the first time Jordan Brand has partnered with a European brand. Products sold out within half a day.
task IVA design director & brand design | concept, design & art direction by Vincent van de Waal | Patta team Guillaume 'Gee' Schmidt, Violette Esmeralda | Producer Ralph de Haan | Photography Hayley Louisa Brown | Jordan team at Nike Michael Abbau, Matthieu Kanon | Nike team Damian Bulluck, Lukas Nieuwenhuizen, Sabrina Maerky | agency Nike / Patta | client PATTA x JORDAN | product SU19 PATTA x JORDAN digital, social, print | scope Europe | term 2 weeks
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